About Us

What does "Heliophilia" mean?

Desire to stay in the sun.

An attraction or adaptation to sunlight, as the sunflower.

We wanted to create a summer brand for all those heliophiles out there who always expect summertime during the whole year, follow the sunlight as a sunflower, who live their best lives in bare foots and in light clothes. 

We believe in simplicity, comfort and having fun under the sunlight. We love colors and patterns. Sexy, joyful and effortless, this is how we want to live our summer. 

We have founded our big sister brand Hugthemoon in 2018 which is a stylish activewear brand for women. Now we are thrilled to celebrate the summer together as Heliophilia!